June 21, 2005, Edition - Volume 6 - No. 15

Welcome to the ICFA Wireless newsletter! If you experience any problems with this html version, please let us know. Email lacorn@icfa.org.

ICFA WIRELESS is a biweekly electronic newsletter bringing members of the International Cemetery and Funeral Association the latest government and legal, industry and association news. It is available to all ICFA members current on their dues. Comments, questions and "hot news tips" are welcome. Write to: wireless@icfa.org.



PAID ADVERTISEMENT


INDUSTRY NEWS

ICFA Supports New York State 'Funeral Package' Bills

Preliminary Findings on Consumer Complaints Filed with FTC


ICFA NEWS

ICFA to Move Headquarters Offices August 8

Directory Updates: Keep Your Listing Current!

This Fall ... Make It Maui

ICFA Moving Sale: We Reduce Inventory, You Save!

Call for Presentations: ICFA 2006 Convention & Exposition




INDUSTRY NEWS

ICFA Supports New York State 'Funeral Package' Bills
The ICFA has contacted key members of the New York State Assembly to express the Association's support for companion bills A 7151 and S 4209, which would permit funeral homes to give consumers the option of selecting funeral service packages in addition to the current practice of selecting itemized funeral goods and services. The ICFA states: "In particular, consumers wishing to purchase the components of a traditional funeral will find that a packaged arrangement can result in discounts and cost savings that would not be available through itemized purchases."

New York is apparently the only state that does not permit funeral homes to offer funeral packages to the public. The ICFA also commented on the recently published Wirthlin Study of American Attitudes Toward Ritualization and Memorialization (January 2005), which consistently indicates that consumers want as many options as possible in selecting their funeral, burial and memorialization services. "The enactment of A 7151 and S 4209 will provide consumers in New York State with the same wide array of funeral planning options that consumers experience in all the other states with the potential for cost savings on their purchasing decisions."

The 2005 Wirthlin Study of American Attitudes Toward Ritualization and Memorialization is available online at the ICFA Store at www.icfa.org/Merchant2/merchant.mvc.


Preliminary Findings on Consumer Complaints Filed with FTC

ICFA staff has reviewed approximately 375 funeral-related consumer complaints filed with the FTC between January 2003 through December 2004. This number represents about two-thirds of the total number of complaints received by the ICFA as a result of the association's Freedom of Information Act (FOIA) request to FTC earlier this year. A final tally will be made when the analysis of all complaints has been completed, but at this point certain trends can be identified.

For example, similar to earlier FOIA document requests by ICFA, the majority of consumer complaints in the latest group involve funeral homes. The most common complaints focus on funeral homes' failing to provide a general price list, objecting over third-party caskets and introducing additional charges when a casket is not purchased through the funeral home. A unique complaint alleged that the funeral director threatened to disinter the deceased and return the remains to the mortuary unless the family signed certain papers.

Other complaints involve cemeteries, third-party casket retailers and monument stores. Subject to the final tally, there appears to be an increase in the number of complaints filed by businesses against competitors, primarily casket retailers against funeral homes. There also appears to be an uptick in the number of consumer complaints being filed against third-party casket retailers and cremation services. The results of the final analysis will be published in late summer. For more information, contact Bob Fells at rfells@icfa.org




ICFA NEWS

ICFA to Move Headquarters Offices August 8
The ICFA will relocate its headquarters offices this summer. The move to a 7,520-square-foot space in Sterling, Virginia, will provide substantial room for future growth. Also, it will allow the association to consolidate its operational space and its product inventory and will result in a net savings on overhead expenses for the association.

The new offices are located directly adjacent to Washington Dulles International Airport, due west of our nation's capitol.

Please note the new address, to take effect August 8:

Suite 100
107 Carpenter Drive
Sterling, VA 20164

The association's telephone, fax, Web and e-mail addresses will remain the same:

1.800.645.7700
703.391.8416
www.icfa.org
gen4@icfa.org



Directory Updates: Keep Your Listing Current!

The ICFA has sent out update forms for the 2005-2006 Buyer's Guide & Membership Directory to all regular members, and will be sending out forms soon to all supplier and professional members.

The deadline to return your form to ensure your listing is correct in the directory is July 16. Please review your form and return it in the postage-paid envelope provided or via fax to 703.391.8416.



This Fall ... Make It Maui

E komo mai! The ICFA welcomes you to Kapalua Bay Hotel on the lovely island of Maui, Hawaii, host of the ICFA Fall Management Conference, October 19-22, 2005. Prepare to be pampered at a luxurious resort set on a quiet, unspoiled edge of the island.

Named in January by Travel & Leisure as one of the 500 Best Hotels in the world, Kapalua Bay is renowned for its attentive service, culinary excellence and serene atmosphere. Every guest room features a private entry vestibule, separate sitting area with loveseat and large private lanai. The resort's long list of amenities includes a 24-hour fitness center with classes, outdoor heated pool, three world-class golf courses, tennis, shopping, a Beach Activity Center, restaurants and lounges and more.

For a glimpse of what the Kapalua Resort has to offer, and for ideas on activities throughout Maui, visit www.icfa.org/fall05_recreation.htm.

For information on the Fall Management Conference Program and to register, visit www.icfa.org/fall05.htm.



ICFA Moving Sale: We Reduce Inventory, You Save!

In preparation for its move, the ICFA is offering substantially reduced prices on several products in an effort to reduce inventory. Until July 22, the following products are on sale:
  • ICFA Smart Presentation -- Simple, modern and attractive, this presentation kit offers your counselors an effective way to take the prospect through the preneed decision-making process. A consumer-friendly script guides the counselor through the presentation and encourages two-way dialogue throughout each step, while fill-in-the-blank sections further help to involve the customer. Inserts (available only for English language version) provide for referral collection and for at-need vs. preneed cost comparisons, broken down by cremation, mausoleum, ground burial, lawn crypts and funeral arrangements. Sold in sets of 250 and available in English and Spanish. Regular member price: $280 English/$250 Spanish. Regular non-member price: $386 English/350 Spanish. Inventory reduction sale price: $170 per set.
  • Secrets to Success in the Prearrangement Industry -- This one-hour training audio cassette by Gary O'Sullivan, CCE, belongs in every sales manager's training library and in every counselor's car. If your company sells cemetery, funeral or insurance products and services preneed, you will find this tape both instructional and inspirational. Regular member price: $10.95. Regular non-member price: $12.95. Inventory reduction sale price: $8 for the first cassette and $5 for each additional cassette.
  • Consumer Information Brochures -- Offer your clients and prospects "Straight Answers to Real Questions" about cemeteries, funerals, cremation and prearrangement through this modern, colorful set of four brochures. Produced by the ICFA, the brochures show your concern for providing unbiased and truly helpful information at-need or preneed. Use them in a lobby display, bring them as handouts for your group presentations or include them with your leave-behind materials for your preneed presentations. Sold in packages of 100. Regular member price for set of all four brochures: $99. Regular non-member price: $139. Inventory reduction sale price: $79.
  • "Goodnight, Sweet Prince" -- A wonderful giveaway and a must for every funeral home's library, this 48-page workbook offers 10 steps to preparing a eulogy. Regular member price: $3. Regular non-member price: $4. Inventory reduction sale price: $10 for 10 books.
While supplies last. Ten percent will be added to your order for shipping and handling (minimum $4 charge). ICFA members can request to be billed for an added charge of $5. For more information or to place an order, call the ICFA by July 22 at 1.800.645.7700.


Call for Presentations: ICFA 2006 Annual Convention

The ICFA will host its 2006 Convention & Exposition, March 15-18 at the Ernest N. Morial Convention Center and the Hilton Riverside in New Orleans, Louisiana.

Individuals who are interested in presenting workshops are invited to contact the ICFA with their proposed session title and description by July 22.

Please submit proposals to Linda Budzinski via email at lacorn@icfa.org or via fax at 703.391.8416. Questions? Call Linda at 1.800.645.7700.




And more ...

The ICFA's Wide World of Sales presents "Reality-Based Selling," the largest and most idea-packed cemetery and funeral service sales and marketing conference in the profession. "Survivor" star Rupert Boneham, author Barry Maher and more than a dozen preneed experts will share secrets to success, including tools and techniques you and your team can put to use immediately. Mark your calendar for January 12-13, 2006, at Treasure Island in Las Vegas.

The ICFA has secured music performance rights from the three music licensing agencies: ASCAP, BMI and SESAC. ICFA Music License members can now become fully licensed for the annual price of $238 per location, with no additional fees. Membership is open to any company in the cemetery and funeral service profession in the United States. Companies that are already members of the ICFA in another category must acquire the additional membership category (a Music License Membership) to be eligible for the Music License benefit.

The ICFA Store allows members to purchase the latest ICFA resources and training products online. Some products are available for immediate direct download, including the newly released Wirthlin Report on consumer attitudes and article packages on cremation, cemetery and funeral home valuations and trust funds.

The ICFA News Page takes you to sources throughout the world for industry news and updates. It brings you the most comprehensive selection of funeral service and cemetery news available anywhere, along with frequently updated general news items related to national and world events. The News Page reports the news before anyone else and is one of the most visited page on the ICFA Web site. Stop in each day and you'll see why.

The Network is an online e-mail service that offers ICFA members an easy, free way to share questions and answers to everyday on-the-job challenges. Recent discussions have examined issues such as working with the Muslim community, distance between burial sites, direct mail marketing, the growing popularity of geocaching at cemeteries, recruiting staff and more. Ideal for smaller companies with smaller budgets. Join today!

The ICFA Internet Expo is the largest online exposition in the cemetery and funeral service industry. Cemetery and funeral home owners and operators will find 300+ providers in more than 100 product and service categories. Exhibit space is provided as a free, exclusive benefit to all ICFA supplier and professional members. Check it out today!

Need a labor relations and employment law attorney? Check out ICFA's HR Law Benefit program offering members no-cost telephone legal consultations, paid for by the ICFA via an exclusive retainer agreement.

ICFA members now also have access to an attorney for tax-related questions regarding trust earnings, care fund allocations, capital gains, investments and more. The ICFA has retained Leslie Schneider, CPA, a tax attorney with Ivins, Phillips & Barker in Washington, D.C., for telephone consultations for up to 20 minutes with no obligation. To take advantage of this member benefit, call Schneider at 202.393.7600.

The ICFA and Applied Merchant Systems of Chicago, Illinois, currently offer members a Credit Card Processing Program with a special low discount rate of 1.75 percent, with no per transaction processing fee. This new benefit makes it less expensive for cemeteries, funeral homes, memorial designers and related businesses to accommodate customers who wish to pay via credit card. For more information, call 1-800-675-6573.

The ICFA Insurance Program, administered by Driver Alliant, allows members to purchase commercial property and casualty insurance -- including general liability, commercial property, automobile liability and physical damage, umbrella liability, professional liability, workers compensation, employee benefits and more -- at rates they probably would not be able to afford on their own.



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International Cemetery and Funeral Association
1895 Preston White Drive, Suite 220
Reston, VA 20191
1.800.645.7700
703.391.8400
Fax: 703.391.8416
www.icfa.org

Copyright 2005 International Cemetery and Funeral Association.