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Life After 'Do Not Call': Market to Your Target
The ICFA will host its first live Web conference for cemetery and funeral service professionals on May 4, offering a low-cost, convenient way to learn about "Life After Do Not Call: Marketing to Your Target." Now you (and your entire Marketing Department) can attend a high-quality conference for one low price, with no travel costs!
Title: Life After Do Not Call: Marketing to Your Target
Presenter: Donna Jermer, Director of Marketing, The Forethought Group
Date: May 4, 2004
Time: 3:00 - 4:00 p.m. Eastern Daylight Time
Cost: $99 for ICFA members ($114 U.S. for Canadian residents);
$159 for non-members ($174 U.S. for Canadian residents)
Registration Deadline: 1:00 p.m. May 4, 2004
Format: Live audio via telephone and video (PowerPoint) via Internet
Download the Registration Form
(Or register by telephone: 1-800-645-7700)
Conference Description:
The national "Do Not Call" list is forcing us to reach consumers in new ways with the prearrangement message. Many of these marketing options are expensive and time-consuming, so it is vital that we reach a targeted clientele to achieve sufficient ROI.
"Marketing to Your Target" will share extensive consumer research to help you define your target market and the best channels to reach those consumers within your community. It will show you:
- the consumer types that may be in your marketplace, and which of those types has a propensity to purchase the preneed product (based on a research study of 10,000 Forethought policyholders);
- how to use "consumer-centric marketing" to reach out to families in your market using information captured in your database, and how this method can be much more effective than using a turn-key marketing program; and
- the need to have an overall value proposition identified in the marketplace so that if consumers are asked what products and services you offer, they would identify both at-need and preneed products and services.
Whether your company performs marketing in house, uses a third-party marketing firm or is considering hiring a third-party firm, you need to fully understand your marketplace and the potential for achieving long-term branding for your company and your products.
This program will be presented by Donna Jermer, Director of Marketing at The Forethought Group in Batesville, Indiana.
To participate, you will dial in to a live audio conference call and log on to a Web site that will allow you to watch the PowerPoint presentation directly on your computer. You will have opportunities to post questions for the presenter, share your experiences and opinions through participant polls and more!
To sign up, download the Registration Form or call 1-800-645-7700.
Please note, the conference can be accessed only from the United States and Canada. Cancellations will result in a full refund, less a $10 processing fee.
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