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September 2002
Table of Contents

Who's Who on the Cover: In front of Resurrection Cemetery's Mausoleum of the Angels, from left: Guardian Angel Cemetery Director Wendy Mann and Resurrection Cemetery Director Robert E. Schrage; Mount Elliott Cemetery Association Director Russell M. Burns, General Manager Patrick Farrell, Assistant General Manager Michael Chilcote and Sales Manager Christopher G. Link; Mount Olivet Cemetery Director Mark Gracely; MECA Director of Human Resources Michael Berger.
Features
8 Leading the Way Catholics help nonsectarian neighbor, an interview with Steve Bittner, CCE, CCCE
11 Black Heroes Carved in Stone Chippiannock Cemetery Association honors African-American Civil War veterans, by Gregory M. Vogele
13 Spirited Decision Mount Elliott Cemetery Association wanted the Mausoleum of the Angels to have a soul, by John Huys
15 If You Build It, Maybe They'll Come Before you build a mausoleum, construct a sales and marketing plan, by John Huys
21 Don't Hang Up! Price shoppers are a great opportunity for your business, by Todd W. Van Beck
36 Creative Concept Turning mausoleum walls into dazzling works of art, by Michael Steen
40 Natural Helpers Roselawn Cemetery, a Certified Audubon Cooperative Sanctuary, welcomes wildlife as well as people onto its grounds, by Peter Bronski
What cemeteries are doing with the help of Audubon International.
42 Making a Memorable Event How to draw crowds and the media, by Ray Frew, CCFE
44 Growing an Event Bing Crosby proved to be a bigger Memorial Day draw than George Washington or Abraham Lincoln
Columns
4 President’s Letter The real bottom line, by Bill Wright, CCE
29 Meet Your Board Member Gary L. Brown, CCE, CCCE
16 New Column!From the Grounds Up
Tips on Mulching, seeding and sodding and road work, from Spring Grove Cemetery & Aboretum's "Smitty & Fife," by Tom Smith and Tom Pfeifer
39 ICFA News Join the Music License Coalition for 2003!
Product of the Month: Classic Sales Management Videotapes
Naked Sales V: The Five Commandments of Sales
6 Washington Report by Robert M. Fells, Esq.
Online casket sales are focus of new FTC hearings
Court blocks injunction prohibiting cemetery from removing flags
Departments

26 Calendar
30 Classifieds
28 Index to Advertisers: New! Listing by product category
33 Industry Update
35 People
32 Supply Line
   
 

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