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| 8
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PRESIDENT'S LETTER
Learning from colleagues everywhere
By ICCFA President Mark Krause, CFuE
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| 9
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LETTER TO THE EDITOR
Publicize Scholarships, Educational Opportunities
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| 10
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WASHINGTON REPORT
ICCFA participates in
briefing by President Bush to promote tax cuts; VA announces
‘Second Headstone’ policy
By ICCFA General counsel Robert M. Fells, Esq.
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| 32
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NEW MEMBERS
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| 58
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UPDATE
60 Going green: Funeral Home opnes at woodland cemetery
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| 61
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SUPPLY LINE
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| 64
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CALENDAR
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| 66
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CLASSIFIEDS
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| 66
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AD INDEX
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SERVICE TO FAMILIES
Preplanning to protect families from protesters
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| 11
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CONSUMER RELATIONS
Photos from the International Cemetery, Cremation and Funeral Association’s San Diego Convention & Expo 32-33 Photos from the Expo Hall; more photos on 46, 62
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| 12
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MAUSOLEUMS
Who needs ground burials?4-acre cemetery run by funeral
director prospers with crypt, niche space
by Susan Loving
16 High-end private area of mausoleum a surprise hit
20 Going Green
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| 26
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MARKETING & SALES
Cemetery, families sold on sticker idea ‘Presold’ signs help
staff and customers
by Jeff Sterba
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| 28
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MARKETING & SALES
Packages that benefit both the consumer and the
business owner Make sure your minimum service charges
cover the minimums for both burial and cremation families
by Dan Isard
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| 40
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MANAGEMENT: HIRING
‘Hire’ is not a four-letter word Follow these steps to increase
your chances of hiring people who are right for the job and your
organization
by Terri Bannister
48 What to do-and not do- when conducting a job interview
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| 41
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GERENCIA: EMPLEAR
Emplear’ no es una mala palabra Siga estos pasos para
aumentar sus oportunidades de emplear a los personas
correctas para el trabajo y para su organización
por Terri Bannister
QUÉ evitar al realizar entrevistas
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| 50
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MANAGEMENT: HIRING
Cracking the personality code Some people do their best
work during the job interview. One way to help make sure
you’re not hiring someone whose main skill is charming the
interviewer is to administer a personality test
by Dana Brown
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| 52
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MANAGEMENT: NEW REVENUE SOURCES
Carving profits from granite Cemeteries and funeral
homes are always on the lookout for new profit center
Ethan Ax
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| 62
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BOOK REVIEWS
Changing views of death, dying: ‘A social history of dying’
Death rituals in New Zealand: ‘Last words: Approaches to
death in New Zealand’s cultures and faiths’
Reviews by Brenda Clough
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ICCFA NEWS
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| 32
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The pledge: The ICCFA’s new
Obligations of Membership
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| 35
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Benefits of membership: ICCFA: Your high-speed
connection
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| 36
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Training ICCFA,
TechneTrain offer two new
OSHA modules
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| 36
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Call for presentations: ICCFA 2009 Convention
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| 38
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ReEngage, ReInvent,
ReCharge: Reserve your spot
now for ICCFA’s 2008 Fall
Management Conference
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| Online
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