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| 8
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PRESIDENT'S LETTER
ICCFA’s conventions buzz with energy
By ICCFA President Mark Krause, CFuE
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| 10
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WASHINGTON REPORT
Beware body donations
to science; FTC: Rule superfluous in most cases?
By ICCFA General counsel Robert M. Fells, Esq.
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| 58
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SUPPLY LINE
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| 59
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UPDATE
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| 60
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CALENDAR
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| 61
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CLASSIFIEDS
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| 62
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AD INDEX
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SERVICE TO FAMILIES
Preplanning to protect families from protesters
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| 10
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SMOOTH SAILING IN SAN DIEGO
Photos from the International Cemetery, Cremation and Funeral Association’s San Diego Convention & Expo 32-33 Photos from the Expo Hall; more photos on 46, 62
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| 13
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FIRST-TIMERS
Comments from people attending their first ICCFA
convention; more first-timers on page 26 and at
www.iccfa.com/webexindex.htm
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| 14
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AWARDS & RECOGNITIONS
Hall of Fame Award, Women’s Forum and ICCFA
Foundation ICCFAU scholarships, Quarter Century Club
15 Certifications
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| 16
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THEY DIDN’T SAY THAT, DID THEY?
Fun in San Diego
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| 18
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'HELL HAS FROZEN OVER'
An undertaker’s in charge of the cemetery guys Mark
Krause sees future in embracing all segments of the profession
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| 26
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Management (Speaker index & contact info, p.62
26 Change course or die
28 Make your forms useful
28 Learn what’s funny—and what’s not
30 Calculate what you need from a deal
30 Charge for insurance assignments
30 Understand what the people you want to hire value
34 Figure out what to do—and what to stop doing
34 Set priorities
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| 31
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GOING GREEN
31 Watch your carbon footprint
31 Be ready with alternatives
31 Manage a green cemetery
31 Hold water, disperse heat
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| 34
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NEW REVENUE SOURCES
34 Dig deep for funding ideas
36 Market private estates
36 Repurpose your selection room
36 Work out partnerships
38 Don’t forget the pets
40 Replace revenue lost to cremation
40 Understand pet parents
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| 40
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TECHNOLOGY
40 Create an online radio station
40 Lean how to check MySpace, Facebook pages
40 Market yourself on YouTube
40 Build relationships through e-mail newsletters, campaigns
40 Try Google’s free tools
42 Check out what your staff has posted on the Web
42 Train employees from the start to guard families’ privacy
42 Locate unmarked graves
44 Print your own materials
44 Link to your friends’ sites and vice versa
Tecnología Imprima su propio material; Conecte a tus amigos a los
sitios y viceversa
44 Update your software
44 Keep excellent records
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| 46
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CREMATION
46 Take extra care to verify identification before cremation
46 Monitor outside providers
47 Don’t take sides in family disputes
47 Define how cremation is handled in your community
47 Provide packages for families
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| 48
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SALES & MARKETING
48 Examine preneed options
48 Make value clear to decrease focus on prices
48 Create a sense of urgency
Ventas Haga valor claro para centrarse en la disminución de los
precios; Crear un sentido de urgencia
49 Add digital photos to e-mails
49 Be aware of changing consumer preferences
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| 50
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SERVICE TO FAMILIES
50 Show respect for veterans
50 Be ready to take video tributes on the road
50 Create a PR buzz
51 Attend the visitation
51 Double-check your spelling
51 Make aftercare worthwhile
51 Be there for every family
51 Hire a secret shopper
51 Survey your families
51 Listen carefully to complaints
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ICCFA NEWS
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| 53
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ICCFA: Why reinvent the wheel?
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| 54
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A new college for a
new century ICCFA University, July 18-23, 2008, University of Memphis
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| 55
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ICCFA offers four
new PDF article packages
Funeral event planning
Going green
Pet funerals, cremation and burial
Cremation: Avoiding liability
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| 55
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2009 Wide World of
Sales Share your successes: Call for presentations
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| 56
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ICCFA 2008 Fall
Conference ReEngage, ReInvent
and ReCharge
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| Online
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