|
| 8
|
President's letter
Seeing the convention through fresh eyes
By ICCFA President Paul Elvig
|
| 10
|
WASHINGTON REPORT
ICCFA supports end to Maryland law banning most corporate funeral homes
By ICCFA General counsel Robert M. Fells, Esq.
|
| 57
|
SUPPLY LINE
57 What do cremation consumers want?
Something special to wear to the resort
|
| 58
|
UPDATE
|
| 59
|
CALENDAR
|
| 60
|
CLASSIFIEDS
|
| 62
|
AD INDEX
|
|
| 12
|
THE ICCFA EXPANDS ITS HORIZONS
Photos from International Cemetery, Cremation and Funeral Association's most successful convention ever 32-33 Photos from the Expo Hall; more photos on 34, 35, 36, 42
|
| 13
|
FIRST-TIMERS
Comments from people attending their first ICCFA convention; more first-timers on page 16,27,38 and at
|
| 14
|
AWARDS & RECOGNITIONS
Certifications, Women's Forum ICCFAU scholarships, quarter and century club memberships and a special honor
|
| 15
|
THEY DIDN'T SAY THAT, DID THEY?
Fun in Vegas
|
| 16
|
KEYNOTE ADDRESSES (speakers index & contact info, p.62)
16 Gary O'Sullivan, CCE
18 Dave Norton and Dan Morris
19 Thomas Lynch
|
| 20
|
NEW REVENUE SOURCES
20 Getting into the food business
22 Start a transportation Service
22 Form a tax-exempt foundation
22 Start a foundation to help your municipal cemetery
22 Create a cemetery calendar
24 Go combo: Buy a cemetery, build a funeral home or set up a joint operation agreement
24 Open a flower shop
26 Offer pet funeral services
26 Open your cemetery to pets
|
| 27
|
MANAGEMENT
27 Hiring vs. developing talent
28 The three-Person interview
28 The two-day orientation
28 Dealing with disasters
29 Meet OSHA standars
29 Make meetings matter
|
| 30
|
SERVICE TO FAMILIES
30 Review customer service
30 Provide support for grieving families
30 Prepare for the viewing
34 Obtain special recognition for veterans
34 Expand your concept of crematory or cemetery services
34 Practice and prepare for your presentation to families
34 Add a Children's area
|
| 35
|
CREMATION
35 Figure out what families want - and don't want
36 How cemeteries can attract cremation families, alone and by working with funeral homes
36 Promote your cemetery's cremation gardens
36 Promoviendo sus jardines de la cremacion del cemeterio
38 Understanding The Catholic Church and cremation
Entendiendo a la Iglesia Católica y la cremación
39 Give cremation families what they want
39 Educate consumers
|
| 40
|
TECHNOLOGY
40 Taking full advantage of Internet marketing
40 Consider touch-screen merchandising systems
41 Use the Internet and faxes for faster service for veterans
|
| 42
|
SALES & MARKETING
42 Reach qualified leads
42 Use pictures to tell a story
44 Talk to the right people, at the right time
46 Who's who in the over-50 crowd
48 Create packaging that works
48 Make your direct mail count
48 Redo your display room
48 Tell your story
|
| 50
|
COMMUNITY OUTREACH
49 Sponsor a pet adoption day at your facility
49 Make presentations to community groups
49 Show some appreciation
50 Meet People During big events such as Memorial Day
50 Get other community organizations involved
|
| 51
|
CLOSING RECEPTION
Some final photos... See you in San Diego
|
|
|
|
ICCFA NEWS
|
| 53
|
Member Benefits Invaluable Connections; take advantage of the McQuaig offer
|
| 54
|
Earn CEUs, fulfill OSHA requirements from the convenience of your home or office
|
| 54
|
Call for presentations Wide World of Sales Conference
|
| 54
|
ICCFA University It's not too late to register
|
| 55
|
Hit it flush Let ICCFA's Fall Management conference take you and your business to the green
|
| Online
| 
