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April Table of Contents
Features
8 Direct Hit44 ways to make direct mail deliver for you, by Chris Kuhnen
14 The Naked Truth Two days ... 295 participants ... 21 speakers ... countless ideas
  14 Dan Garrison, CCE, Mark Guzniczak and David Whitener
  16 George Hubbard, Douglas Miller, Jay Musselman, Brian Roshaven, Scott Sheehan, Todd Van Beck and Gregg Williamson, CCE
  17 Kitty Amsden, Quinn Eagan, Stuart Irwin, Dan Katz, Chuck Keubelbeck, Bob March and Don Potter
  19 Paul Elliott, Sam Kennedy and Gary O'Sullivan, CCE
20 Hiring the Best How to get the 'top 25' to answer your help wanted ads, by Mike Pierce
25 Lasting Peace Developing a financial plan for a perpetual care fund, last of a three-part series, by Hayden Burrus
30 ICFA University Time to entroll in the premier academic program for cemetery and funeral professionals
40 Community Service How funeral homes helped fans of Dale Earnhardt grieve, by Susan Loving
Columns

4 President’s Letter Vegas was only the beginning, by Gregory J. Easley, CCE
6 Washington Report by Robert M. Fells, Esq.
IRS Private letter rulings surprise industry
29 ICFA News
ICFA releases videos for sales management training
  28 Naked sales videos order form
  Members Golf Tournament tee times limited for Fall Management Conference
35 Meet Your Board Member Q & A with ICFA Board Member Jon Stephenson
Departments

38 Calendar
39 Classifieds
44 Index to Advertisers
37 Industry Update
33 People
37 Supply Line
 
   
 

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