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March - April 2008
Table of Contents



10 PRESIDENT'S LETTER
Planning for the ICCFA's future
By ICCFA President Paul Elvig and ICCFA President-Elect Mark Krause
12 WASHINGTON REPORT
The view on capitol hill for 2008
By ICCFA General counsel Robert M. Fells, Esq.
14 ICCFA rebuts AARP's article on preneed
115 UPDATE
116 SUPPLY LINE
118 CALENDAR
119 NEW MEMBERS
120 CLASSIFIEDS
122 AD INDEX

SERVICE TO FAMILIES
Preplanning to protect families from protesters
16 FUNERALS
Why it's important for funeral professionals to have funerals
by Todd W. Van Beck
20 MEMORIALIZATION
The motivation to memorialize Feng Shui, as well. It's all that, and a 'green' building to boot
by Todd W. Van Beck
26 Todd W. Van Beck: A service for someone who really believes in funerals
24 PRENEED PLANNING
Preneed plans of the people who sell them Do you practice what you preach?
Interview by Susan Loving
26 Edith Churchman: A party followed by a traditional funeral
28 Arlie Davenport: Preplanned and prepaid long ago
30 Clift Dempsey: Visitation will be at home, where family will be comfortable
30 Linda Darby-Sempsrott: A fun visitation for a ‘crazy aunt’
30 Bill Tate: Funeral director friend knows what to do
32 Jeff Kidwiler: Wine before—and after—departure
32 Jill Cody: Services planned with community in mind
32 Bill Wright: First the entombment, then a public service
34 Dave Daly: Daly preplanned all except his disposition
34 Eileen Fitzpatrick: A humanistic service with a sprinkle of holy water
36 Paul Elvig: Former librarian knows where he’ll be ‘filed’
38 Ernie Heffner: Cremation and a service with maybe some Sinatra
38 Steve Johnson: Feeling the pull of tradition
40 Kelly Dwyer: Traditional services plus some pizzazz
40 Rob Heppell: Funeral futurist to blend old, new
42 Coleen Ellis: Of course pets will be welcome at her service
44 Christine Toson Hentges: You can design a family mausoleum, but can you get the family to go there?
46 Dan Isard: His wife knows what to do with him after he’s gone
46 Tim Rivera: A wake, a Mass and eternity with family
48 Gwen Mooney: A funeral where she lives, then another where she came from
50 Bob Harvego: Go back home or stay close to the children?
50 Katherine Scimmi: Final resting place is up to her daughter
52 Blair Nelsen: From funeral home to church, from the cemetery to the club
54 Nancy Lohman: Her crypt plate is all ready except for that final date
56 Mark Krause: Modern services, traditional burial
56 David Shipper: Memorialization is what lasts
58 Jeff Sterba: A wake, Mass and committal service
58 Francisco Valencia: Family, music, roses and photos
60 Dave Quiring: Full services, but many details will be up to those who are left behind
62 Nancy Weil: Celebrant plans goodie bags, movie passes, last call
64 Bill Peoples: Church, funeral home, historic cemetery—and flowers are fine
66 Judy Faaberg: They’ll celebrate her life at a cocktail party
66 Erich March: ‘The usual’ services
66 James Talbot: ‘Last one standing’ picks the disposition
92 PRENEED SALES SUCCESS
Preneed marketing made easy
by Dan Isard
94 PRENEED SALES SUCCESS
Does your advertising work?
by Tim Thompson
96 MARKETING
Learning the group seminar waltz
by Mike Hays
98 MEET YOUR PRESIDENT
Elvig hasn't retired, he's simply changed his focus a bit again
interview of Paul Elvig by Susan Loving
100 PERSONAL ESTATES
Reconfiguring an existing feature to serve a changing marketplace
by Ed Horn
102 GOING GREEN
How to make your organization's officerun leaner and greener
by Christopher Kuhnen, LFD, CPC, CMS
104 LANDSACPE MAINTENANCE
Tree abuse: The worst crimes
Interview of Fred Hower by W.A. Russell
106 OPINION
Finally, a light at the end of the tunnel
by David Shipper
107 The plan: Reestablisha preneed program
108 NEW REVENUE SOURCES
How to add profit by spending 20 extra minutes with each family
by Craig Vogel
110 CREMATION
Avoiding liability with cremated remains the family does pick up
by Poul Lemasters
110 CREMACIÓN
Para evitar obligación con los restos incinerados que la familia busca
por Poul Lemasters

ICCFA NEWS
85 ICCFA An Investment in your future
86 Sales Conference Cookin' up good times in New Orleans
88 Staff Training OSHA Training tools now available as CDs, DVDs
89 2008 Convention & Expo Registration, Booth sales going strong for March 26-29 convention in San Diego
89 ICCFAU Wolfelt to explore meaningful services
89 Product directory Supply Link now available on ICCFA web site
89 ICCFA Music License $243 for 2008
90 Thanks! Sponsors help make ICCFA Convention & Expo a good deal
91 Educational Foundation Donate or Apply for a Scholarship

Online
Industry News News gets old fast; read it while it's fresh. The ICCFA staff collects industry and related news stories from all over the world so that you can find it quickly, in one place. Missed something? It's still there, in the archives.

ICCFA news page Stay informed on what's happening at the ICCFA by viewing press releases on upcoming events, new services and products and awards won by ICCFA members.

Association Pipeline Our calendar listings are the most extensive you'll find anywhere. Cemetery, funeral and memorialization meetings all over the world are listed here, with links to state, regional, national and international associations.

Internet Expo Check out the largest online exposition of products for the death care industry. This free virtual tradeshow allows you to search for the cemetery and funeral products and services you need. Links and contact information are included.

Model Guidelines the ICCFA Government and Legal Affairs Committee's 28 model guidelines for state laws and regulations are available online, including Prepaid Contracts and Prepaid Contract Trust Funds.

The Network Join your colleagues for this informal online e-mail community.

   
 

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