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	International Cemetery & Funeral Management Subscribe Today! December 2002 Table of Contents Features 7 TV or Not TV? What to do when Hollywood comes knocking, by Marjorie Zeoli Musick 8 When to Say 'Yes,' When to Say 'No' Sometimes allowing filming is a good idea, sometimes it's not 12 Beyond the Obits Six strategies for generating media interest and getting good publicity for your company, by Scott P. DeMenter 21 Sales Taking a local approach to affinity marketing, by Gwen Mooney Columns 4 Letter to the Editor 'Memorial Service' for Wellstone served no one, by Martin J. Leatherwood 16 From the Grounds Up Tips from Spring Grove Cemetery & Arboretum's "Smitty & Fife," by Tom Smith and Tom Pfeifer: Outsourcing 18 ICFA News Scenes from the Fall Management Conference Coming together under one roof: The 2003 ICFA Convention & Exposition Preneed Product of the Month: ICFA Funeral Service Kit Pages The Big Easy, Naked Sales style Changes to bylaws approved 5 Washington Report by Robert M. Fells, Esq. ICFA testifies at FTC public workshop on Internet casket sales Departments 30 Calendar 24 Classifieds 17 Index to Advertisers: Listing by product category 26 Industry Update 25 Supply Line
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