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PRESIDENT'S LETTER
Advance Shopping/Selling is good for all
By ICCFA President Paul Elvig
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WASHINGTON REPORT
Mass Fatalities group meets with feds to plan the unthinkable
By ICCFA General counsel Robert M. Fells, Esq.
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SUPPLY LINE
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| 56
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UPDATE
58 CANA elects officers, announces Ginny Award Winners
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| 60
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CALENDAR
87 Regioanl meeting preview: Margaret A. Goralski's tour of China
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CLASSIFIEDS
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| 62
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AD INDEX
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SERVICE TO FAMILIES
Preplanning to protect families from protesters
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PRENEED SALES SUCCESS
Putting the focus on fmaily service Three principles that can help you plot a good course for family service
by John Bolton, CCE
16 Our VIP program
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LEAD GENERATION
Building rapport with families Inexpensive, effective ways to connect with people
by Clift Dempsey, CCFE
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| 22
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LEAD GENERATION
Keeping your prospect list growing With the over-50 population growing every day, you should be busy all the time
by Tom Holland
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BUSINESS OPPORTUNITIES
Lesson from the wedding industry Take some tips from wedding planners on how to create a meaningful event families will value
by Doug Gober
27 If a wedding planner were in charge of the funeral arrangements...
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OPORTUNIDADES DE NEGOCIO
Lecciones de la industria de bodas Quizá usted necesita tomar algunas notas de los planificadores de bodas en cómo crear un acontecimiento significativo que las familias valorarán
Por Doug Gober
29 Si un planificador de bodas estuviera encargado de los arreglos del funeral...
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| 36
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PROFESSIONAL DEVELOPMENT
Communicating what you meanGetting your point across involves much more than simply finding the right words
by Todd Van Beck
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FROM THE GROUNDS UP
Cementery delivers a great one-day event; Elderhostel delivers attendees 55+ Get your cemetery hooked into Elderhostel group and invite them to enjoy your grounds
by ICCFA Magazine Columnist "Smitty & Fife" Tom Smith and Tom Pfeifer
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MANAGEMENT
Serving 'alternative' families How do you plan a profitable future when already 60 percent of your families choose cremation, and a "green" cemetery opne ne xt door? Embrace the change, says funeral director Tim Rivera
by Susan Loving
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GOING GREEN
Going back to 'Ashes to Ashes' Is the green burial movement a threat to or an opportunity for the cemetery and funeral service profession? The director of the Green Burial Council explains how he sees the movement benefitting operators who embrace it
by Joe Sehee
52 How your Cemetery, crematory or funeral home can get green
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ALTERNATIVE OFFERINGS
Film focuses on alternative families, providers
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BOOK REVIEWS
Lake Wobegon's funerary customs: 'pontoon: A Novel of Lake Wobegon'
Standing firm on faith: 'When a Loved One Dies: Meditations for the Journey Through Grief'
reviews by Brenda Clough
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ICCFA NEWS
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Attention, Managers Required OSHA training now available online
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| 33
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ICCFA: Guidance around the globe Chinese visitors welcomed
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Fall Conference: Remarkable, with rave reviews
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| 36
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Board Updates VP Titles, Resposibilities Four Vice presidents' new titles better reflect current activities and future priorities
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| 37
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ICCFA 2008 Convention & Expo Navigating the Future, March 26-29, San Diego, California
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| 37
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ICCFA offers 'traversing the minefield' Best Practice: Reducing Risk in Funeral-Cremation Service
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Wide World of Sales
Recipes for success, January 9-11, Hilton New Orleans Riverside
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| Back cover
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2008 Wide World of Sales Special fold-out section wit hall the details!
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| Online
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