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PRESIDENT'S LETTER
Gainig friends by assiciation
By ICCFA President Paul Elvig
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WASHINGTON REPORT
Survey finds fewer funeral complaints submitted to Federal Trade Commission; AARP: More than 60 percent of people age 50 and over never solicited for preneed; New ICCFA benefit: Model Cremation Authorization Form
By ICCFA General counsel Robert M. Fells, Esq.
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| 95
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SUPPLY LINE
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| 96
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UPDATE
100 Chili contest a hot draw for visitors, Reporters
by Dale Amundsen
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New Members
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CALENDAR
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| 104
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CLASSIFIEDS
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| 106
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AD INDEX
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SERVICE TO FAMILIES
Preplanning to protect families from protesters
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| 14
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CREMATION
Why prearranged cremation authorizations need to be confirmed Funeral home/cemetry/crematory thrives
by Poul Lemasters, Esq.
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| 18
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FINANCES
The role of dividend-paying stocks in trust fund portfolios What does it mean when you say your company is "like a family?" How does a company that's maket oriented differ from one that's hierarchical?
by Marcia E. Williams
20 Glosary of terms
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FROM THE GROUNDS UP
Inviting art paints cemetery or funeral home in good light
by ICCFA Magazine columnists "Smitty & Fife," Tom Smith and Tom Pfeifer
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| 23
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DESDE EL SUELO HACIA ARRIBA
El arte atractivo pinta al cementerio o funeraria en buena luz
por los columnistas de ICCFA Magazine "Smitty & Fife" Ton Smith y Tom Pfeifer
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RESEARCH
How to use market research to your company's advantage
by Glenn M. Gould
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CREMATION
Urn garden grows appreciation for benefits of funeral, memorialization
by Paul F. Layer Jr., CCE, and Dayna Garden
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| 36
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SAFETY
Checking out safety at your funeral home, crematory or cemetery before osha does
by Shannon DeCamp
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| 40
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SALES/TECHNOLOGY
How automation can increase your sales
by Rick Wesner
42 choosing a sales automation program
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PROFESSIONAL DEVELOPMENT
Exciting your audience
by Todd W. Van Beck
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| 50
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FLOWERS
Serving better with flowers
by Jeff Corbin, AIFD, PFCI
52 How to deep-six 'in lieu of flowers'
54 Communication key to dealing with flowers
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| 56
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MEMORIALIZATION
A matter of grave concern
by Jeffrey N. Golub, Ph.D.
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| 60
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AFTERCARE/COMMUNITY OUTREACH
Creating friendships after the service
by Dick Perl
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| 64
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MANAGEMENT
How to tell if your cemetery or funeral home is well managed
by Daniel M. Isard, MSFS
66 Tips for improving management
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| 68
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PRENEED SALES SUCCESS
Building and living your brand
by Tim Thompson
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| 70
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PROFESSIONAL DEVELOPMENT/ICCFA NEWS
University breaks new ground with college of 21st Century Services celebrant training included in coursework
by Ernie Heffner, CFue
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| 81
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PROFESSIONAL DEVELOPMENT/ICCFA NEWS
ICCFA 2008 Convetion & Exposition, March 26-29, San Diego, California Chart your course for 2008 and beyond by attending the most comprehensive training available in the cemetery, cremation and funeral profession
89 Convention Registration and Hotel reservation information
90 Convention Registration form
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VOTE!
ICCFA Board of Directors candidates
94 The ICCFA's current board of directors
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| 102
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BOOK REVIEWS
Helping the living talk to the dying: 'Final Conversations'
Chronicling a child's loss and recovery: 'The Goldfish Went on Vacation'
Managing a rural cemetery: 'Living Among Headstones'
Reviews by Brenda Clough
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ICCFA NEWS
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| 76
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Apply for a scholarship Women's Forum applications (p.76) due February 5.
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| 77
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ICCFA A+ in education networking
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| 78
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Need some expert adice? Help is a mouse click away
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| 78
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Comprehensive product directory now available on ICFA web site
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| 78
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ICCFA Benefit helps members save money on credit card processing
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| 79
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Cremation Book 'Traversing the Minefield' best practices
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| 79
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ICCFA Music License $243 for 2008
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| 80
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Proven Prospecting and Presentation materials: ICCFA emergency Record Guides; ICCFA Smart Presentation
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| 80
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OSHA Safety topics: ICCFA offers online group trainig
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