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January Table of Contents
Features
8 Creating Ads That Work A critique of five industry print advertisements, by Competitive Resources
14 Serving Diverse Cultures: Muslim Community Presents Unique Challenges How a Massachusetts cemetery is working with its local mosque to meet the needs of this religious group, by John DiPietro
16 Memorial Funds: Responding to Investment Challenges An overview of this investment option developed with cemeterians and funeral directors in mind, by James L. Sullivan and William D. Bensman
Columns

4 Editor's Letter Allowing oneself to be vulnerable, by Linda Acorn
6 Washington Report FTC Funeral Rule workshop provides insights by the participants, by Robert M. Fells, Esq.
19 ICFA News 1999 highlights; ICFA 2000—Live it up and learn in Cincinnati
23 Women’s Forum A new beginning: Women’s Forum creates scholarship, by Julie A. Burn
24 NetWatch Web travel: Take a trip around the world, by Susan Loving
Departments

26 Education Today
28 Industry Update
30 Corporate News
32 People
34 Supply Line
38 Arts Showcase
40 Calendar
42 New Members
46 Classifieds
48 Index to Advertisers
 
   
 

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