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2004 ICFA University
College of Cemetery Administration & Management
July 16-21, 2004
University of Memphis
Memphis, Tennessee
Dean: Tom Roberts, CCE
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Additional Colleges:
College of Cremation Services
College of Funeral Home Management
J. Asher Neel College of Sales & Marketing
College of Land Management & Grounds Operations
Master's Program
CEO Program
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Friday, July 16
2:00 - 5:30 p.m.
Registration and Check-in
5:30 - 6:30 p.m.
University Reception
6:30 p.m.
University Dinner
Saturday, July 17
9:00 - 10:30 a.m.
Chicken Soup for the Cemetery Soul
John Welshons
We are often so fully enmeshed in the pressures and frustrations of our daily responsibilities that we lose sight of our overall mission. In this uniquely inspiring and entertaining workshop, John Welshons will weave a powerful blend of storytelling, philosophy and humor to give you a new perspective of the mission of our industry and your role in it. He'll show you the importance of compassion and teamwork and will teach you how to fill every day on the job with meaning, fulfillment and joy.
10:30 - 11:00 a.m.
Break
11:00 a.m. - 12:30 p.m.
Strategic Planning: A Case Study
Tom Roberts, CCE
In this participatory session, you'll analyze a typical cemetery as though you were an outside consultant, developing the facts within groups and recommending your solutions.
12:30 - 1:30 p.m.
Lunch
1:30 - 3:00 p.m.
Blur—Funeral Directors and Cemeterians
Tim Lancaster, CCFE
Is there a conflict here? We'll take an historical look at the need to work together for the achievement of service to the family. This class will examine conflict as well as cooperation, with a call to work together for the desired results.
3:00 - 3:30 p.m.
Break
3:30 - 5:00 p.m.
Budgeting for Success
Tom Roberts, CCE
In this session, we will discuss the planning and strategic aspects of budgeting in a case-study setting.
Sunday, July 18
9:00 - 10:30 a.m.
Strategic Land Use Planning
Jack Goodnoe
How can you optimize your cemetery's available land resources for future facility development and enhancement? Learn how to establish a framework for physical development that gives you the flexibility to respond to changing market preferences over time. Find out how to determine what infrastructure, burial inventory and support facilities to build, where to locate them and in what sequence you should implement them.
We'll provide examples of how physical planning can enhance sales value and give you a competitive edge, reduce your construction and operations costs, solve specific site problems such as water management and facilitate the site plan approval process.
10:30 - 11:00 a.m.
Break
11:00 a.m. - 12:30 p.m.
Cemetery Rules and Regulations
Shale P. Lapping, Esq.
This course will focus on both procedural and substantive issues regarding cemetery rules and regulations as they relate to the various aspects of cemetery operations, including administration, sales and maintenance. Come prepared to share your experiences, including how your company distributes its regulations and how you address consumer requests that conflict with those regulations.
12:30 - 1:30 p.m.
Lunch
1:30 - 3:00 p.m.
Trust Fund Investing for the Long Term
Shale P. Lapping, Esq.
This course will address a broad range of investments that impact the management of both preneed and cemetery care funds. It will also address variances in state laws in terms of how these differences can impact an investment program. The course will highlight the need to reconcile the restrictions imposed by state statutes with accepted investment practices in order to provide for the long-term health of a care fund.
3:00 - 3:30 p.m.
Break
3:30 - 5:00 p.m.
Developing New Property: A Case Study of the Dos and Don'ts
Barry Berlin
We'll provide a case study of what to do (and not to do!) when developing both ground and mausoleum property. You'll learn how to deal with your local governments, contractors and architects and how to handle common challenges.
7:00 - 9:00 p.m.
Annual Sports Tournament
Monday, July 19
9:00 - 10:30 a.m.
Personnel Management: Hiring, Firing, Motivating
Robert Taylor
Your employees are your most important asset. Today's business environment presents unique challenges because of the high level of inter-industry competition for quality personnel. This session will cover standard business rules for finding, keeping and removing personnel, as well as new ideas for dealing with today's labor market.
10:30 - 11:00 a.m.
Break
11:00 a.m. - 12:30 p.m.
Internal Communications
Robert Taylor
We'll review standard business communications procedures and current technological innovations, including e-mail and other computer networking possibilities. We'll also examine various organizational structures with reference to lines of reporting and their respective implications for communication policies.
12:30 - 1:30 p.m.
Lunch
1:30 - 3:00 p.m.
Employment Law in 2004
Harvey Lapin, Esq.
We'll offer a detailed analysis of current legal issues regarding the recruitment, interviewing, hiring, managing, disciplining and firing of employees. Our discussion will cover federal and state civil rights and equal opportunity laws, regulators and cases.
3:00 - 3:30 p.m.
Break
3:30 - 5:00 p.m.
Dynamics of the Organization
Robert Taylor
Every business requires an organizational structure appropriate to the nature and size of the company. Successful businesses operate according to certain organizational principles, and this session will cover the basic models as defined in current business educational programs.
Tuesday, July 20
9:00 - 10:30 a.m.
Cremation Litigation & Liability: Update on Noble, Georgia
Harvey Lapin, Esq.
More than two years later, the events in Noble, Georgia, have helped formulate legislation that will regulate our industry for years to come. We'll discuss the impact this may have on your operations and your state, and we'll review current litigation trends with suggestions on avoiding liability. In addition, we'll analyze FTC Funeral Rule and state cremation law requirements and learn how they can affect your cremation marketing efforts.
10:30 - 11:00 a.m.
Break
11:00 a.m. - 12:30 p.m.
Preventative Employee Relations
Michael Pepperman, Esq.
In the complex workplace of today, employers have to be wary of all the laws on the books that disgruntled employees can use against the company. This seminar will discuss ways to prevent employee lawsuits that can debilitate the operations of a successful company.
12:30 - 1:30 p.m.
Lunch
1:30 - 3:00 p.m.
Training: The Most Important Skill
Tim Lancaster, CCFE
Our most important duty may well be the most neglected. We'll take a comprehensive look at training for the cemetery with complete manuals. If you want your staff to perform better, train better!
3:00 - 3:30 p.m.
Break
3:30 - 4:30 p.m.
Sexual Harassment
Michael Pepperman, Esq.
What constitutes sexual harassment? What are your responsibilities for preventing it? How do you handle potential claims? Find out answers to these questions and more.
4:30 - 5:30 p.m.
Graduation/Reception for Students Completing Four Years
Wednesday, July 21
9:00 - 10:00 a.m.
Technology, Computers and Digital Imaging
Thomas G. Roberts, CCE
Explore ways to enhance your company's operations through the latest technological advances in software, including new methods of database management and personalized contact. Also, we'll look at how your cemetery or funeral home can improve operations and service to families using digital imaging technology.
10:00 - 10:30 a.m.
Diploma and Class Pictures
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