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2003 ICFA University
College of Land Management & Grounds Operations
July 18-23, 2003
University of Memphis
Memphis, Tennessee
Dean: Mike Burke
Return to Introduction Page
Additional Colleges:
College of Administration & Management
ICFA/CANA College of Cremation Services
College of Embalming & Restorative Arts
College of Funeral & Commemorative Services
J. Asher Neel College of Sales & Marketing
Master's Program
CEO Program
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Friday, July 18
5:30 - 6:30 p.m.
University Reception
6:30 p.m.
University Dinner
Saturday, July 19
9:00 - 10:30 a.m.
Welcome and Introduction
Mike Burke
Building a Mausoleum: Where Do I Start?
John Wahl
You'll learn a 10-step program to take you from conception to opening ceremony and the pitfalls to watch out for when building a mausoleum.
10:30 - 11:00 a.m.
Break
11:00 a.m. - 12:30 p.m.
How to Manage and Maintain Your Cemetery's "Crown Jewels"
John Wahl
Your mausoleum is your cemetery's single largest investment. This course will provide a basic guide to the nuts and bolts of mausoleum management and maintenance and will present an inspection process that won't allow you to fail.
12:30 - 1:30 p.m.
Lunch
1:30 - 3:00 p.m.
Preventative Employee Relations
Michael Pepperman, Esq.
In the complex workplace of today, employers have to be wary of all the laws on the books that disgruntled employees can use against the company. This seminar will discuss ways to prevent employee lawsuits that can debilitate the operations of a successful company.
3:00 - 3:30 p.m.
Break
3:30 - 5:00 p.m.
Developing New Property: A Case Study of Dos and Don'ts
Barry Berlin
We’ll provide a case study of what to do (and not to do!) when developing both ground and mausoleum property. You’ll learn how to deal with your local governments, contractors and architects and how to handle common challenges.
Sunday, July 20
9:00 - 12:30 p.m.
Memorial Park Tour
Visit Memorial Park in Memphis, Tennessee, and learn firsthand many creative ideas you can take home to your property.
12:30 - 1:30 p.m.
Lunch
1:30 - 3:00 p.m.
Cemetery Master Planning I
Jack Goodnoe
This course will give the cemeterian an understanding of all the aspects of the development process. The course is divided into three phases: site selection, master planning and detail section design, including lot layout. We’ll review in detail all of these steps, including information regarding criteria for selection, approval processes, the role of design professionals and layouts based on different types of memorialization.
3:00 - 3:30 p.m.
Break
3:30 - 5:00 p.m.
Cemetery Master Planning II
Jack Goodnoe
We’ll review examples of how master planning can help cemeteries respond to market changes and be competitive in the marketplace.
7:00 p.m.
Basketball/Volleyball Games
Monday, July 21
9:00 - 10:30 a.m.
The Interment Steps ... Are You Missing Any?
Mitch Rose
The process of interment varies mostly by the sequencing of procedural steps, check and balances, and the accountability of your employees to perform each. This session identifies the process by sequence order and highlights safe and accurate methods.
10:30 - 11:00 a.m.
Break
11:00 a.m. - 12:30 p.m.
OSHA 2003: Are You Ready?
Mitch Rose
This course will identify cemetery employer responsibilities for meeting OSHA requirements. We’ll include a discussion of inspection preparations, violations and penalties, creating a safety and health program, PPE requirements, and the elements of a hazardous communication program.
12:30 - 1:30 p.m.
Lunch
1:30 - 3:00 p.m.
Mission Impossible ... Understanding Sales People
Patrick Downey, CCE
We’ll get an overview of the skills and management techniques required to support a sales organization. This includes sales profiles from testing, support concepts and practicing, as well as team-building skills. The course objective is to train non-sales department heads and middle managers to become "partners" with the sales department of the company.
3:00 - 3:30 p.m.
Break
3:30 - 5:00 p.m.
Cremation: Take It Personal!
Tom McDowell
Tom McDowell will examine one of the industry’s major growth trends — cremation — and the ability of cemeteries and funeral homes to meet families’ needs for meaningful, personalized cremation memorialization while increasing revenue.
Tuesday, July 22
9:00 - 10:30 a.m.
Continuous Improvements in Cemetery Operations
Tom Smith
Learn to improve your cemetery operations through new product use, new equipment and new ideas and cost-cutting methods.
10:30 - 11:00 a.m.
Break
11:00 a.m. - 12:30 p.m.
Use of Floral Color in the Landscape
Tom Smith
We’ll cover which plants work best in sun and/or shade, low-maintenance and economical plants, which plants look splashy and showy for a long time without requiring a lot of attention, when is the best time to plant, when is the best time to water, how to use new products and more.
12:30 - 1:30 p.m.
Lunch
1:30 - 3:00 p.m.
Seeing Through the Eyes
of a Funeral Director
Todd Van Beck
In this session we’ll explore communication gaps that exist between cemeterians and funeral directors. We’ll also prove the fact that when cemeterians and funeral directors fuss at each other, the people who ultimately get hurt are the families we are serving. The objective is to explore common ground between funeral homes and cemeteries.
3:00 - 3:30 p.m.
Break
3:30 - 4:30 p.m.
Internal Relationships
Gary O'Sullivan, CCE
How valuable is it to your organization to have all departments working in harmony? Some experts suggest it is extremely valuable, not only to customer satisfaction, internally and externally, but to your bottom-line profitability. In this session you’ll learn the keys to developing effective internal relationships to help you drive a positive and productive organization.
4:30 - 5:30 p.m.
Four-Year Student Graduation and Reception (all students participate)
Wednesday, July 23
9:00 - 10:00 a.m.
Healing Grief -- The Essence of Our Industry
John Welshons
10:00 - 10:30 a.m.
Class Photos and Graduation
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