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ICFA Fall Management Conference
Soaring To Success

October 4 - 7, 2006
Albuquerque, New Mexico
Hyatt Regency Tamaya Resort & Spa


Program Co-Chairs:
Mark Krause, CFuE &
Gwen Mooney, CCFE

Important: Hotels sell out quickly the week of the Albuquerque International Balloon Fiesta! Make your reservations early by calling the Hyatt Regency Tamaya Resort & Spa at 1.800.233.1234.

Download a Conference Registration Form.
2006 Fall Management Conference Sponsors


Program Schedule

Wednesday, October 4, 2006

6:30 p.m. - 7:30 p.m.
Welcome Reception

Thursday, October 5, 2006

8:00 - 8:15 a.m.
Welcome & Coffee: Mark Krause and Gwen Mooney

9:00 a.m. - 3:00 p.m.
Spouse/Guest Tour: Touring, Shopping and Lunch at Santa Fe

8:15 - 9:45 a.m.
Rotating Concurrent Speakers and Facilitated Discussion

Investing in Human Capital:
Darin Drabing
Would you develop your cemetery without a master plan or expand your mortuary operations without a marketing plan? Why not give the same level of attention to your staff development? Finding good leadership isn't an accident. It takes time, energy, resources and planning. Come learn some valuable insights into employee growth and development, and how to plan for your organization's future by investing in employees today.

Darin B. Drabing is senior vice president-operations of the six Forest Lawn Memorial-Parks and Mortuaries located throughout Southern California. With more than 20 years of experience in the cemetery and funeral service profession, he oversees and directs the activities of more than 550 employees in all areas of mortuary, cemetery, crematory and flower shop operations, conducting in excess of 8,000 funeral services and 11,000 interments annually.


Roundtable: Technology Topics for Top Executives
Bryan Bunker, Ken Varner, and Justin Hollingsworth
Do you want to impress your client families? Do you want to attract high-quality, progressive staff to your organization? Do you want to get a better handle on how your employees are performing and how to communicate with them? Do you want to make your life easier? If you answered "yes" to any of these questions, you'll want to participate in this panel discussion on how technology can help you:
  • enrich the cemetery and funeral experience
  • move toward a paperless work environment (for real!)
  • better manage your organization
  • stay ahead of your competition
  • and more!
Bryan Bunker is chief information officer for Bunker Family Funeral Homes in Mesa, Arizona. He holds degrees in accountancy and computer information systems and serves as chairman of the Business Development Committee for the Downtown Mesa Association.

Justin Hollingsworth is director of information technology at Spring Grove Cemetery & Arboretum in Cincinnati, Ohio.

Ken Varner is president and chief executive officer of Cypress Lawn Cemetery Association, Funeral Home and Cremation Society in Colma, California, and is treasurer of the ICFA.


Roundtable: Product and Service Packaging Strategies
Robert A. Gordon Sr., CCFE, Thomas A. Routsong, CFSP, and Gregg Williamson, CCE
Cemetery, funeral and cremation packages can mean a win-win for you and your customers. Hear how three industry leaders use packaging in the preneed and/or at-need setting to:
  • help families celebrate and remember their heritage;
  • better serve ethnic markets;
  • improve merchandise and service marketing programs;
  • strengthen perceived value; and
  • raise average sales.
Bob Gordon Sr., CCFE, is owner and manager of Eternal Hills Memorial Gardens and Funeral Home in Klamath Falls, Oregon. With more than 40 years of experience in the cemetery and funeral service profession, he is a licensed funeral director and has extensive experience in cemetery and funeral service management and in sales and marketing. He is a past president of the ICFA.

Tommy Routsong is president and owner of Routsong Funeral Home and Cremation Services in Dayton, Centerville and Kettering, Ohio. A third-generation funeral director, he has more than 25 years of experience in funeral service.

Gregg Williamson, CCE, is executive vice president and chief marketing and sales officer at Rose Hills Memorial Park and Mortuary in Whittier, California. Rose Hills Memorial Park and Mortuary encompasses over 1,400 acres and serves 10,000 families a year. Gregg is a licensed funeral director and a cemetery broker. He is vice president of the ICFA Products and Services Steering Committee.


9:45 - 10:00 a.m.
Break

10:00 - 11:30 a.m.
General Session
Legal and Legislative Update: What Is the Government Trying to Do to Us Now?
Join Irwin Shipper and members of the ICFA Government and Legal Affairs Committee for a pre-election preview of the regulatory year ahead. Bring your questions for our experts on labor law, tax, litigation, the impact of a pandemic influenza attack, and a look at the priorities of the new 110th Congress. Don't miss this one!

6:30 - 7:30 p.m.
Networking Reception

Friday, October 6, 2006

8:00 a.m. - 8:15 a.m.
Welcome & Coffee

8:15 - 9:45 a.m.
Rotating Concurrent Speakers and Facilitated Discussion

Investing in Human Capital:
Darin Drabing
Would you develop your cemetery without a master plan or expand your mortuary operations without a marketing plan? Why not give the same level of attention to your staff development? Finding good leadership isn't an accident. It takes time, energy, resources and planning. Come learn some valuable insights into employee growth and development, and how to plan for your organization's future by investing in employees today.

Darin B. Drabing is senior vice president-operations of the six Forest Lawn Memorial-Parks and Mortuaries located throughout Southern California. With more than 20 years of experience in the cemetery and funeral service profession, he oversees and directs the activities of more than 550 employees in all areas of mortuary, cemetery, crematory and flower shop operations, conducting in excess of 8,000 funeral services and 11,000 interments annually.


Roundtable: Technology Topics for Top Executives
Bryan Bunker, Ken Varner, and Justin Hollingsworth
Do you want to impress your client families? Do you want to attract high-quality, progressive staff to your organization? Do you want to get a better handle on how your employees are performing and how to communicate with them? Do you want to make your life easier? If you answered "yes" to any of these questions, you'll want to participate in this panel discussion on how technology can help you:
  • enrich the cemetery and funeral experience
  • move toward a paperless work environment (for real!)
  • better manage your organization
  • stay ahead of your competition
  • and more!
Bryan Bunker is chief information officer for Bunker Family Funeral Homes in Mesa, Arizona. He holds degrees in accountancy and computer information systems and serves as chairman of the Business Development Committee for the Downtown Mesa Association.

Justin Hollingsworth is director of information technology at Spring Grove Cemetery & Arboretum in Cincinnati, Ohio.

Ken Varner is president and chief executive officer of Cypress Lawn Cemetery Association, Funeral Home and Cremation Society in Colma, California, and is treasurer of the ICFA.


Roundtable: Product and Service Packaging Strategies
Robert A. Gordon Sr., CCFE, Thomas A. Routsong, CFSP, and Gregg Williamson, CCE
Cemetery, funeral and cremation packages can mean a win-win for you and your customers. Hear how three industry leaders use packaging in the preneed and/or at-need setting to:
  • help families celebrate and remember their heritage;
  • better serve ethnic markets;
  • improve merchandise and service marketing programs;
  • strengthen perceived value; and
  • raise average sales.
Bob Gordon Sr., CCFE, is owner and manager of Eternal Hills Memorial Gardens and Funeral Home in Klamath Falls, Oregon. With more than 40 years of experience in the cemetery and funeral service profession, he is a licensed funeral director and has extensive experience in cemetery and funeral service management and in sales and marketing. He is a past president of the ICFA.

Tommy Routsong is president and owner of Routsong Funeral Home and Cremation Services in Dayton, Centerville and Kettering, Ohio. A third-generation funeral director, he has more than 25 years of experience in funeral service.

Gregg Williamson, CCE, is executive vice president and chief marketing and sales officer at Rose Hills Memorial Park and Mortuary in Whittier, California. Rose Hills Memorial Park and Mortuary encompasses over 1,400 acres and serves 10,000 families a year. Gregg is a licensed funeral director and a cemetery broker. He is vice president of the ICFA Products and Services Steering Committee.


9:45 - 10:00 a.m.
Break

10:00 - 11:15 a.m.
General Session:
Turnarounds: The Art, The Science, The Luck
Jim Curran
Is your company operating at full potential? Or do your operations need to be re-examined, your sales and service revamped and your staff re-energized? Jim Curran has orchestrated overhauls at companies outside the cemetery and funeral industry. In this session, he'll share the key considerations in taking a company from fair to fabulous.

Jim Curran is president of Wilbert Funeral Services. Prior to joining Wilbert in 2004, he served three years as president of Beltone Electronics Corporation, where he led all U.S. commercial operations for its network of 1,300 North American hearing-care offices. Previously, he was senior vice president of Topcon America Corporation, an opthalmic and surveying equipment manufacturer, where he directed all of the company's U.S. operations, including sales, marketing, distribution and manufacturing.


11:15 - 11:45 a.m.
Question & Answer

1:00 - 6:00 p.m.
ICFA Fall Management Golf Tournament

6:30 - 7:30 p.m.
Networking Reception

Saturday, October 7, 2006

5:00 - 9:00 a.m.
Bus Trip to Balloon Fiesta

10:00 - 10:15 a.m.
Welcome & Coffee

10:15 - 11:45 a.m.
Rotating Concurrent Speakers and Facilitated Discussion

Investing in Human Capital:
Darin Drabing
Would you develop your cemetery without a master plan or expand your mortuary operations without a marketing plan? Why not give the same level of attention to your staff development? Finding good leadership isn't an accident. It takes time, energy, resources and planning. Come learn some valuable insights into employee growth and development, and how to plan for your organization's future by investing in employees today.

Darin B. Drabing is senior vice president-operations of the six Forest Lawn Memorial-Parks and Mortuaries located throughout Southern California. With more than 20 years of experience in the cemetery and funeral service profession, he oversees and directs the activities of more than 550 employees in all areas of mortuary, cemetery, crematory and flower shop operations, conducting in excess of 8,000 funeral services and 11,000 interments annually.


Roundtable: Technology Topics for Top Executives
Bryan Bunker, Ken Varner, and Justin Hollingsworth
Do you want to impress your client families? Do you want to attract high-quality, progressive staff to your organization? Do you want to get a better handle on how your employees are performing and how to communicate with them? Do you want to make your life easier? If you answered "yes" to any of these questions, you'll want to participate in this panel discussion on how technology can help you:
  • enrich the cemetery and funeral experience
  • move toward a paperless work environment (for real!)
  • better manage your organization
  • stay ahead of your competition
  • and more!
Bryan Bunker is chief information officer for Bunker Family Funeral Homes in Mesa, Arizona. He holds degrees in accountancy and computer information systems and serves as chairman of the Business Development Committee for the Downtown Mesa Association.

Justin Hollingsworth is director of information technology at Spring Grove Cemetery & Arboretum in Cincinnati, Ohio.

Ken Varner is president and chief executive officer of Cypress Lawn Cemetery Association, Funeral Home and Cremation Society in Colma, California, and is treasurer of the ICFA.


Roundtable: Product and Service Packaging Strategies
Robert A. Gordon Sr., CCFE, Thomas A. Routsong, CFSP, and Gregg Williamson, CCE
Cemetery, funeral and cremation packages can mean a win-win for you and your customers. Hear how three industry leaders use packaging in the preneed and/or at-need setting to:
  • help families celebrate and remember their heritage;
  • better serve ethnic markets;
  • improve merchandise and service marketing programs;
  • strengthen perceived value; and
  • raise average sales.
Bob Gordon Sr., CCFE, is owner and manager of Eternal Hills Memorial Gardens and Funeral Home in Klamath Falls, Oregon. With more than 40 years of experience in the cemetery and funeral service profession, he is a licensed funeral director and has extensive experience in cemetery and funeral service management and in sales and marketing. He is a past president of the ICFA.

Tommy Routsong is president and owner of Routsong Funeral Home and Cremation Services in Dayton, Centerville and Kettering, Ohio. A third-generation funeral director, he has more than 25 years of experience in funeral service.

Gregg Williamson, CCE, is executive vice president and chief marketing and sales officer at Rose Hills Memorial Park and Mortuary in Whittier, California. Rose Hills Memorial Park and Mortuary encompasses over 1,400 acres and serves 10,000 families a year. Gregg is a licensed funeral director and a cemetery broker. He is vice president of the ICFA Products and Services Steering Committee.


11:45 a.m. - 1:00 p.m.
Lunch on Your Own

1:00 - 3:00 p.m.
General Session:
Dare to Lead
Ken Camp
Leadership is a much discussed, though less often practiced, art which is necessary for business success at all levels. In this special two-hour keynote address, Ken Camp will share some of the leadership practices he has developed over his business career and as a military officer.

Ken Camp is president and chief executive officer of Batesville Casket Company, overseeing all aspects of the company's business. He has held senior positions in the major functions of a manufacturing company, including sales, marketing, human resources, manufacturing and logistics. From 1972 to 1978, he was a commmissioned officer and aviator for the U.S. Army.

3:00 - 3:30 p.m.
Question & Answer

6:30 - 7:30 p.m.
Networking Reception

For more information, call the ICFA Meetings Department
at 1-800-645-7700


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