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International Cemetery & Funeral Management
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April Table of Contents |
Features
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| 8 |
25 Ways to Boost Your Sales Tips from each of the presenters at the ICFA Sales Management and Marketing Conference, by Linda Acorn |
| 16 |
Prerequisites to Successful Recruiting Ensuring a strong foundation is key to building a sales counselor recruitment program, by Patrick Downey, CCE |
| 20 |
Soliciting Preneed Leads Using Targeted Direct Mail Making the most of this time-proven marketing method, by Tommy Monahan |
Columns
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| 4 |
Editor's Letter A wise use of resources, by Linda Acorn |
| 6 |
Washington Report ICFA meets with GAO staff to discuss federal preneed investigation, by Robert M. Fells, Esq. |
| 24 |
Meet Your Board Member A Q&A with ICFA Director Herbert B. Klapper |
| 26 |
ICFA News Bamford, Williamson to chair 2000 sales conference; ICFA University curriculum and registration forms |
| 34 |
Question of the Month How do you and your staff handle the emotional toll of working with people who have suffered a loss? |
| 38 |
Small Operations Network Successful sales programs: Making it happen, by Timothy Gaffney |
Departments
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| 40 |
Industry Update |
| 40 |
Corporate News |
| 42 |
People |
| 45 |
Supply Line |
| 46 |
Calendar |
| 48 |
New Members |
| 51 |
Classifieds |
| 52 |
Index to Advertisers |
